TikTok is the ultimate marketing tool for small businesses to increase their organic reach (Part 2 of the TikTok marketing series) — This is part of a series on TikTok marketing. Click here if you want to learn more about the reasons why you should market your small business on TikTok Businesses from different sectors around the world are quickly realizing the importance of TikTok as a marketing platform for their brand…

TikTok is still a highly under-utilized platform in the Middle East, but this is a HUGE mistake! — Particularly with the spread of coronavirus and the global lockdown, TikTok has only been growing in popularity this year with 113 million app store and play store downloads in February 2020 alone. This is not just an app for influencers and content creators anymore, TikTok has become the next frontier…

The 7 factors you must consider when accepting online payments in the Middle East and North Africa region. — With the spread of the coronavirus and the region becoming increasingly concerned with social distancing, more of your customers are now shopping online. …

Introducing you to the Online Payment Landscape Within the Gulf Council Cooperation (GCC) — With the whole world going into lockdown and practicing social distancing, more and more businesses are going online and setting up online payments in response to changing consumer behaviour. E-commerce has had a massive increase in popularity due to consumer purchasing trends in the GCC countries shifting towards e-commerce under…

Strategies to Ensure That Businesses in the MENA Region Is Optimized for Ramadan Sales Despite Coronavirus — Ramadan’s almost here! And along with it an amazing opportunity to market your brand that you should be making the best of. Ramadan is a time when internet and TV consumption are both at an all-time high. So, businesses should be taking advantage of this by focusing on their marketing…

Marketing Strategies Your Business Should Be Following During the Coronavirus Crisis Along With Examples of Businesses in the MENA Region Doing It Right — It is no secret that we are currently in uncharted territory. These are some weird times and if you own a business, you’ve probably been trying to understand the implication this has on your business and how to react. But the good news is that you’re not alone in this!

An interview with Anwaar Al Refae, the founder of P5M- the latest app revolutionizing the fitness industry in Kuwait — Considering International Women’s Day was just last week, we are excited to feature P5M as our business of the month for March. Why?! Because not only is this tech company founded by the lovely Anwaar Al-Refae, their team is made up of 53% women! But what is P5M? This…

Interviews with the founders of Re:Food, Manifesto13, Dar ātma, Brainbox and Objects. — International Women’s Day is a marker to celebrate the social, cultural, economic and achievements of women around the world and bring awareness to some of the obstacles they uniquely face in achieving these successes. So in celebration of International Women’s Day, we take a look at 5 businesswomen who are…

The Corona epidemic has turned into a tragedy around the world. With over a 100,000 cases reported and around 3000 people dead, the impact of this only seems to be getting more and more widespread. Even though the death count isn’t as high as past epidemics or pandemics such as…